Creating and capturing customer value

"Today marketing must be understood not in the old sense of marketing a sale - telling and selling- but in new sense of satisfying customer needs (Armstrong & Kotler marketing, pg. 6)."

Marketing defines itself as the activity set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Understanding the needs of customers and delivering superior customer value can help the product that is being developed. Taking a look at the bigger picture and focusing on what can be improved will help to overcome the goals that are being set. Selling and advertising aren't the only things that are viewed upon the marketing process, my job is to create value for the customers and to build customer relationships. Following the simple process from the model of marketing helps to understand the environment or place you are in and the customers needs, and wants. Designing a plan and delivering what is expected allows and informs others that there is an emotional bond where what they needs actually matters. Building profitable relationships will help you deliver the customer with happiness, delight and great satisfaction. While dedicating yourself and your product to these types of categories captures value from the customers therefore it is a creative and successful process. When customer quality is given it produces profits and value from the customers. Obtaining the loyalty builds trust and support in other items you may develop and produce later. "Throughout the process, marketers practice customer relationship management to create customer satisfaction and delight, in creating customer value and relationships, however the company cannot go it alone(Armstrong & Kotler marketing, pg. 29)." Marketing partners play an important role in the process. Working with partners from different companies and departments brings greater value to the customers. "Marketing is far too important to be left only to the marketing department (Armstrong & Kotler marketing, pg. 21)." Working together and receiving feedback while delivering great customer value is what will help develop "My Ghetto Cookbook" success and adding the needs of what it is the consumer really wants is my plan for creating and capturing the customer value needed in the marketing perspective.