Building customer value

"The fundamental asset underlying brand equity is customer equity- the value of the customer relationships that the brand creates, A powerful brand is important but what it really represents is a profitable set of loyal customers (Armstrong & Kotler, marketing, pg. 212)."

Decisions can be challenging while building a brand, the most valuable part of success is the loyal customers. Satisfying customers creates trust and awareness which allows loyalty to be built. I'm going to focus on what improvements i can achieve to strengthen the brand, and products to build stronger relationships with customers and deliver excellent customer value. A brand is just a name, adding characteristics such as differentiation, relevance, and knowledge deepens the equity. What builds equity with customers is mind share it should be cared about. Great service and benefits prop up the quality to succeed and it also connects customers with the product in a deep way. "Today customers come to know a brand through a wide range of contacts and touch points, these include advertising but also personal experience with the brand, word of mouth, company web pages, and many others. (Armstrong & Kotler, marketing, pg. 219)." The personal experience of bonding with a product is now beginning to grow on customers. Carefully managing the cookbook and spreading awareness of what exactly it is that I'm offering is what I set out to do. While recognition and advertising are important I don't want the product I'm preparing to be played over and over on the air or on television. I want customers to find my cookbook and explore it on a personal level so they will admire and experience it for themselves. The fun recipes and information will capture their minds and influence the purchase for themselves or as a gift. Advertising will be accomplished of course but not lashed out to drown the customers. Having a wide range of contacts will make a big difference and Will help my cookbook out dramatically!