Analyzing the marketing environment

"Marketing management's job is to build relationships with customers by creating customer value and satisfaction (Armstrong & Kotler, marketing, pg. 65)."

The main focus that I'm relating to my cookbook is creating value. In order to obtain value and loyalty "My Ghetto Cookbook" must delight the customers. Working with a team is essential while building customer relationships is important so are other company departments. The company departments are included in the company's micro environment beginning with the company there are also the suppliers, marketing intermediaries, customers, competitors, and publics. The company must work together and think of the consumer in order to provide superior customer value. Suppliers are important to the company because they also add on to the value. The suppliers are treated as partners because they participate in delivering customer value and satisfaction. Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers. They will help my product by promoting the cookbook and getting buyers to consider it. There isn't a single marketing strategy that is best for the company I've created but focusing on a variety of marketing subjects can help to make a product and customer connect emotionally. "There are three kinds of companies: those who make things happen, those who watch things happen, and those who wonder what's happened (Armstrong & Kotler, marketing, pg. 89)." My company will be aware of the environment while adding variety to my cookbook I will react and adapt to effectively make any changes or improvements needed. Analyzing the importance of avoiding threats, I look forward to taking action and making change if needed to run what I'm creating successfully.