Managing marketing information to gain customer insights

"In today's hyper competitive world, the race for competitive advantage is really a race for a customer and market insights (Armstrong & Kotler, marketing, pg. 96)."

customer insights are fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships. It can be difficult to obtain the insights of both relationships and customer value. Collecting and using a variety of data is essential for my product so that I can determine what it is the consumer needs. Understanding the customers and what it is they need will help to improve the customers experience. While applying the data of what is needed, for example variety is enjoyed so in my cookbook recipes variety will be added to connect the customers emotionally to my product. The Cookbook will bring much delight to those of all ages. With customer insight the Cookbook that I'm introducing will be organized concept wise and self explanatory. "In addition to marketing intelligence information about general consumer, competitor, and marketplace happenings, marketers often need formal studies that provide customer and market insights for specific marketing situations and decisions (Armstrong & Kotler, marketing, pg. 101)." Marketing research calls for me to define and resarch my objectives as well as any problems I may be experiencing. It is important for my product to collect the information needed in order to develop a plan. After I've collected my data it is essential in the marketing research plan to analyze and study the findings and then taking the results and adding them to my cookbook plan. Examining all situations will give me a headstart on understanding my marketplace as well as consumers HOLLA!